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It marks the transition into manhood with a new standard in customizable scent intensity and pro-level moisture control.
March 12, 2026
By: Lianna Albrizio
Associate Editor
Old Spice says it’s dedicated to bridging the journey from boyhood to manhood. In its revitalized “Mom Song” campaign called, “The End of Adolescents,” Old Spice aptly licensed the song, “End of the Road,” by Boyz II Men. The goal? To bring back the relatable experience of mothers grappling with their sons’ newfound manliness, a theme that was first introduced by Old Spice over a decade ago in the original, “Mom Song.” “This campaign is a hilarious celebration of the uniq...
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